What to wear for young men: full analysis of summer 2024 trends
With the arrival of summer, young men’s outfits have become a hot topic on social platforms. This article will combine the hot discussions on the Internet in the past 10 days to analyze the most popular men's clothing trends this summer from the three dimensions of style, single product, and color matching.
1. Three mainstream styles of men’s clothing in summer 2024
| style type | core features | Represent the brand | Social platform popularity index |
|---|---|---|---|
| Urban functional style | Multi-pocket design/waterproof fabric/modular tailoring | ACRONYM, Nike ACG | ★★★★☆ |
| Retro sports style | Loose fit/bright contrasting colors/90s elements | Adidas Originals, FILA | ★★★★★ |
| minimalist style | Neutral tones/smooth lines/high-end fabrics | COS、Uniqlo U | ★★★☆☆ |
2. Must-have single product TOP5 ranking list
| Ranking | Item name | key selling point | price range |
|---|---|---|---|
| 1 | oversized short sleeve shirt | Cuban collar design/breathable linen | 200-800 yuan |
| 2 | washed distressed jeans | Slightly flared pants/disrupted details | 300-1200 yuan |
| 3 | Hollow mesh vest | 3D three-dimensional weaving/quick-drying material | 150-500 yuan |
| 4 | Multifunctional cargo shorts | Removable waist belt/water-resistant coating | 250-900 yuan |
| 5 | Thick sole casual sandals | EVA cushioning midsole/velcro design | 400-1500 yuan |
3. Big data analysis of color scheme
According to sampling statistics from fashion bloggers on Xiaohongshu, Douyin and other platforms, the most popular color combinations for men’s clothing this summer are as follows:
| main color | secondary color | embellishment color | Applicable scenarios |
|---|---|---|---|
| glacier blue | pearl white | fluorescent orange | city leisure |
| olive green | khaki | rust red | outdoor activities |
| graphite gray | moonlight silver | Electric purple | night party |
4. Recommended outfit formulas
1.Best for commuting: Cuban collar shirt (with white T underneath) + straight trousers + moral training shoes
2.weekend trip: Oversize printed T-shirt + cargo shorts + dad shoes
3.date outfit: Silk texture shirt + bootcut jeans + loafers
5. Comparison of popularity of purchasing channels
| Channel type | Price advantage | Style novelty | Return convenience |
|---|---|---|---|
| Live e-commerce | ★★★★★ | ★★★☆☆ | ★★★★☆ |
| Brand official website | ★★☆☆☆ | ★★★★★ | ★★★★★ |
| Second-hand platform | ★★★☆☆ | ★★★★☆ | ★★☆☆☆ |
6. Expert advice
1. Priority is given to those withUPF50+Summer clothing with sun protection logo
2. Try moreunisexStyle, breaking traditional gender boundaries
3. Invest in 1-2 piecesDesigner joint modelImprove overall texture
From the above data analysis, it can be seen that the summer men’s clothing trend in 2024 emphasizesA balance between functionality and fashion, while maintaining comfort, show personality through detailed design and color matching. It is recommended that young men choose the most suitable outfit plan based on their own budget and lifestyle.
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