What to wear in your twenties? The latest trend guide for 2024
Young people in their twenties are in the golden stage of collision between personality and fashion, and their outfits must not only show vitality but also meet workplace or social needs. Based on the hot topics on the Internet in the past 10 days (data as of July 2024), we have compiled this practical outfit guide, covering trends, single product recommendations and scene adaptation plans.
1. Top 5 popular outfit trends in summer 2024

| Ranking | Trending keywords | heat index | Representative single product |
|---|---|---|---|
| 1 | dopamine retro style | 985,000 | high waist bootcut jeans |
| 2 | Clean Fit Minimalist | 872,000 | oversize shirt |
| 3 | Athleisure mix | 768,000 | Cycling shorts + suit |
| 4 | Y2K digital printing | 654,000 | Ombre tie-dye T-shirt |
| 5 | New Chinese elements | 539,000 | buttoned knitted cardigan |
2. Scenario-based dressing plan
1. Workplace commuting (light business style)
• Top: Haze blue silk shirt (No. 3 on the hot search list)
• Bottoms: nine-point suit pants (Xiaohongshu sold 21,000 pieces per week)
• Pairing points: Metal thin-framed glasses + tote bag to enhance professional feel
2. Weekend date (sweet and cool balance)
• Top: Short knitted vest (Douyin#show slimming outfit has over 100 million views)
• Bottoms: A-line denim skirt (hot search terms on Taobao increased by 120%)
• Pairing points: Thick-soled loafers + pearl hairpins
3. Fitness travel (functional and fashionable)
• Set: Quick-drying Bra+legging (Keep co-branded model out of stock warning)
• Outerwear: Fluorescent sun protection clothing (32,000 Weibo discussions)
• Accessories: dad hat + waist bag
3. A must-have item in the price-performance list
| Category | Popular name | price range | Positive rating |
|---|---|---|---|
| T-shirt | UNIQLO U series round neck T-shirt | 79-99 yuan | 98.7% |
| pants | UR boot-cut pants | 239-359 yuan | 96.2% |
| shoes | Pull back checkerboard canvas shoes | 129-159 yuan | 94.5% |
| accessories | 1688 acrylic earrings | 9.9-19.9 yuan | 99.1% |
4. Lightning protection guide
According to quality inspection reports and consumer complaint data, the following categories should be purchased with caution:
• "Ice silk" sun protection clothing under 39 yuan (the measured UPF value does not meet the standard)
• Internet celebrity “one size fits all” jeans (42% complaint rate for crotch design defects)
• Dark-colored shirts that are not dyed firmly (TikTok complaint keywords TOP1)
5. Expert advice
1.color management: Among the 2024 summer fashion colors released by Pantone,
• Suitable for cool white skin: mint green (16-3919 TCX)
• Warm yellow skin recommendation: apricot color (15-1247 TCX)
2.body fit:
• Pear-shaped body: tight at the top and loose at the bottom (high-waisted wide-leg pants + short top)
• Apple body: highlight the collarbone (V-neck dress + belt)
3.Sustainable dressing: Second-hand platform data shows that the resale rate of designer brand shirts reaches 73%. It is recommended to pay attention to Vintage stores.
By mastering these trends and techniques, you can dress with style and style in your twenties. Remember: the best outfits are those that make you feel confident!
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