How to play in theme hotels: hot topics and creative strategies on the Internet in the past 10 days
With the recovery of tourism, theme hotels have become a popular choice for young people to travel. This article will combine the hot topics on the Internet in the past 10 days, from data trends, gameplay strategies to pitfall avoidance guides, to provide you with a one-stop themed hotel experience guide.
1. Top 5 popular theme hotel types in the past 10 days (data source: social media popularity index)
| Ranking | Topic type | heat index | representative city |
|---|---|---|---|
| 1 | eSports theme | 987,000 | Shanghai/Chengdu |
| 2 | Star room | 762,000 | Lijiang/Dunhuang |
| 3 | Film and television IP co-branding | 654,000 | Hengdian/Qingdao |
| 4 | Hot spring private bath | 589,000 | Nanjing/Changbai Mountain |
| 5 | Cute pet interaction | 421,000 | Dali/Chongming Island |
2. Guide to popular theme hotel gameplay
1.3 elements of immersive check-in:
- Choose a theme that is strongly related to the destination culture (such as Xi'an Tangfeng Hotel)
- Pay attention to the special clothing/prop rental services provided by the hotel
- Participate in limited theme activities (recently popular: Dunhuang Feitian-themed night light show)
2.Tips for social media production:
- E-sports hotels recommend taking photos of "equipment close-ups + first-person perspective"
- It is recommended to use the time-lapse photography function in the Star Room
- The cute pet hotel can shoot a short video of "pet wake-up call service"
3.Cost-effective combination plan:
| Combination type | budget per capita | optimal duration |
|---|---|---|
| Weekend trip for couples | 600-800 yuan | 1 night + 2 meals |
| Girlfriends photoshoot trip | 400-600 yuan | Afternoon tea +3 hours |
| Parent-child experience day | 300-500 yuan | Matinee package |
3. Cases of new internet celebrity themed hotels in 2023
1.Changsha · Script Killing Real Scene Hotel
- Features: Each room corresponds to a different script character
- Hot search words: #laindownplayingscriptkill# with a total of 210 million reads
2.Xiamen Undersea Tunnel Hotel
- Features: Panoramic glass room sleeping with marine life
- Douyin-related video views exceeded 80 million
3.Xi'an Archaeological Theme Hotel
- Features: Provide simulated archaeological excavation experience
- Xiaohongshu Notes’ weekly growth reached 120%
4. Guide to avoid pitfalls (from recent consumer complaint data)
| Complaint type | Proportion | solution |
|---|---|---|
| Picture and text do not match | 43% | Request video viewing |
| health issues | 28% | Choose a newly opened store |
| invisible consumption | 19% | Confirm service list |
| Poor sound insulation | 10% | View floor plan |
5. Expert advice
1. Book special theme rooms 1 month in advance during peak season
2. Follow the hotel’s official account to get limited event information
3. Use hotel themes to extend travel routes (such as film and television theme hotels + shooting base tours)
According to Ctrip’s latest data, theme hotel bookings increased by 215% year-on-year, with post-95s accounting for 62%. Seize this wave of theme hotel craze and create your own unique travel memories!
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