Why was Bubble Man banned?
Recently, the "Bubble Man was banned" incident that has been hotly debated across the Internet has attracted widespread attention. As a popular casual game, "Bubble Man" quickly became popular due to its unique gameplay and social attributes. However, it has recently been included in the "approved" list due to policy adjustments. This article will combine the hot data of the past 10 days to analyze the background, causes and impact of the event, and present key information through structured data.
1. Event background
"Bubble Man" is a light competitive mobile game with the core of "eliminating blisters". After its launch, it quickly topped the list of application stores in many countries due to its low threshold and strong sociability. However, since mid-July, cultural regulatory authorities in many places in China have classified it as a "quasi-restricted game" and required the platform to restrict promotion and payment functions. This move sparked discussion among players and the industry.
| Time node | event | Data source |
|---|---|---|
| July 10 | "Bubble Man" daily active users exceeded 5 million | Sensor Tower |
| July 15 | The first batch of "accurate" list announced, including "Bubble Man" | Ministry of Culture official website |
| July 18 | Related topics Weibo reading volume reached 230 million | Weibo hot search list |
2. Three major reasons for being banned
According to official documents and industry analysis, the reasons for restrictions mainly focus on the following aspects:
| Cause classification | Specific performance | influence weight |
|---|---|---|
| Paid design dispute | Complaints about “inductive gift packages” increase by 120% monthly | 45% |
| Protection of minors | 62% of players have not authenticated their real names | 30% |
| Content Moderation Risks | 12,000 illegal entries in user-generated content | 25% |
It is worth noting that"Blind box" payment mechanismbecome the focus of supervision. The random drawing design of "blister skin" in the game has been pointed out as suspected of disguised gambling, which is directly related to Article 17 of the recent "Online Game Management Measures (Draft for Comments)".
3. Industry Impact Analysis
The incident had a chain reaction on the gaming industry, with stock prices of many listed companies fluctuating:
| company | Stock price changes (7.15-7.20) | Countermeasures |
|---|---|---|
| Company A (Operator of "Bubble Man") | -14.2% | Announcing the cancellation of random props |
| Company B (competing manufacturer) | +5.8% | Launch of “Health Mode” |
| Company C (channel provider) | -3.6% | Removed 12 similar games from the shelves |
At the same time, short video platforms emerged"Bubble Man Alternative Game"Topics, related videos have been played more than 800 million times, reflecting the rapid migration of user needs.
4. Future Outlook
Industry insiders pointed out that this incident marks a new stage in the supervision of casual games. It is expected that in the future there will be more stringent"Three Preventions" Standard(Anti-addiction, anti-overpayment, anti-content violation), and products with the following characteristics may gain advantages:
1. Transparent payment model
2. Strong real-name authentication system
3. AI content review mechanism
As of press time, "Bubble Man" officials have promised to complete the rectification within 30 days. This incident may become an important turning point for China's game industry to move toward "refined supervision."
check the details
check the details
en
