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How to open a WeChat store

2025-10-26 20:57:29 educate

How to open a WeChat store: a one-stop guide

With the rapid development of mobile Internet, WeChat has become an important platform for merchants to conduct online business. Opening a WeChat store can not only help merchants expand sales channels, but also increase brand exposure. This article will give you a detailed introduction to the steps to open a WeChat store, as well as recent hot topics and content to help you better grasp market trends.

1. Recent hot topics and hot content

How to open a WeChat store

Before opening a WeChat store, it is very important to understand the current market hot spots and topics that users are concerned about. The following is a summary of hot topics and content on the Internet in the past 10 days:

hot topicsheat indexRelated fields
Double Eleven pre-sale starts★★★★★E-commerce, shopping
The concept of metaverse continues to heat up★★★★☆technology, investment
New energy vehicle sales hit record high★★★★☆automobile, environmental protection
The new trend of short video to bring goods★★★☆☆social media, marketing
Healthy eating becomes the new trend★★★☆☆life, health

2. Steps to open a WeChat store

Opening a WeChat store is not complicated, just follow the steps below:

1. Register a WeChat public platform account

First, you need to register a WeChat public platform account. If you already have a public account, you can log in directly; if not, you need to register a subscription account or service account first.

Account typeApplicable objectsFunctional differences
Subscription numberIndividual or small businessOne message can be sent to a group every day, suitable for content push
Service numberMedium and large enterprisesCan send four messages per month, supporting more advanced functions

2. Apply for WeChat payment function

One of the core functions of WeChat stores is payment. You need to apply for a WeChat payment merchant account and complete relevant qualification review. During the application process, you need to provide business license, legal person ID card and other materials.

3. Open a WeChat store or third-party platform

WeChat provides two ways to open a store: WeChat store and third-party platform.

How to open a storeFeaturesSuitable for the crowd
WeChat storeFree and easy to useSmall business or self-employed
Third party platformRich functions and support customizationMedium and large enterprises or merchants with special needs

4. Upload products and set up a store

After opening a WeChat store or third-party platform, you can upload product information, set store name, logo, category, etc. Make sure product descriptions are clear and pictures are beautiful to attract more users.

5. Promote your WeChat store

After the store is opened, it can be promoted through various methods such as WeChat official account, circle of friends advertisements, and mini programs. Develop marketing strategies based on recent hot topics to increase store exposure.

3. Summary

Opening a WeChat store is an important way for merchants to expand their online business. Through the detailed introduction in this article, you have already understood the steps to open a WeChat store and the current market hot spots. I hope this information can help you successfully operate your WeChat store and achieve good sales results.

If you encounter any problems during the activation process, you can consult WeChat official customer service or third-party service providers at any time for more support.

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